… It is your experience, not mine, that really matters in your life.
One way to write a short, yet compelling article is to use basic essay format, keep it focused and make it personal. Use the essay format because it works, giving you a framework that makes it much easier to fill that blank page. Keep it focused so you can fully address a subject in a useful way. And finally, make it personal so it will be unique out on the stormy sea of cloned content and blatant plagiarism that we call the internet.